Services
Benefit from having an experienced and nimble content marketing partner that can "get in, get the job done and get out" without the expense or oversight that comes with a full-time employee or multi-member agency. Or, simply supplement your staff with some stellar overflow support.
Backed by 18 years of proven expertise, Content Unicorn provides a wide variety of services via efficient and effective short-term, long-term, or per project contracts. It's everything you need and nothing you don't. It's serious marketing magic, made easy.
Digital & Content Marketing Strategy
Define your Who, What, Where, When, Why & How. Your strategic roadmap will serve as your foundation and, well, your literal map for getting your brand from where you are today and where you'd love to be tomorrow, "and beyond!" Let's get it down on paper.
Blogging & Editorial
Blogging isn't just a fun and informative way to tell stories. It's an invaluable way to grow your website's traffic and brand's awareness when fueled by smart SEO practices, powered by consistent posts, and infused with authentic, diverse voices. Strong editorial writing, proofreading, and strategic framework starts here!
PR & Corporate
Communications
Externally, you have amazing, buzz-worthy news to share. Internally, you have incredibly important (and oftentimes, a delicate) employee updates to distribute. Perhaps you're looking to formalize your Diversity & Inclusion program or you're a C-Suite Exec looking for LinkedIn ghostwriting? Content Unicorn can help, inside and out.
Influencer
Relations
Trust comes from authenticity, real-ness, and consistent candor. And, nowadays, trustworthy = stories from someone like you. From that friend you've never met IRL, but know intimately online. Not from brands. Well, not from brands directly.
Influencer marketing is powerful and - when done with precision, nuance, legal considerations, and creative freedom - is an equitable Win/Win for both clients and creators. And it can work for any and all brands, from retail to restaurants to resort life.
How? Just ask.
Copywriting &
Creative Direction
Lean on a passionate "word nerd" for effective copywriting that tells a story and serves a business purpose. Finding the right words to motivate the right people to take the right desired action is half science, half art, and all-important for hitting your brand goals.
Activation
Project Management, when done well, is less about paper pushing and playing middle (wo)man and more about ACTIVATING the right (people) (technology) (creative) (solutions) to cross a project's finish line on time and on budget. Both ruthlessly effective and an inspiring motivator, this change agent champion often serves best from the "outside."
Social Media Management
The one constant of Social Media is change. Staying on top of trends, tools, and platforms is a full-time job. If you don't have a dedicated team & unlimited resources, or are in a time of overflow, lean on a trusted professional to pitch-hit across Facebook, Instagram, Twitter, Pinterest, LinkedIn, TikTok and YouTube. You'll "like" the results.
CRM Programs
Do you know the lifetime value of your customers? How to acquire and maintain email lists? Do you have the tech stack, analytics tools, and journey rules in place to engage and convert your base at the right time, the right place, and with the right message and offer?
Email, SMS, Mobile Apps and Loyalty programs aren't for the faint of heart. They're not the sexiest part of your marketing plans, either. But they're the (complicated) (complex) (data-centric) (necessary) lifeline of any growing organization. Are you set up for success?
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