top of page

influencer relations
back to projects

a Win / Win / Win (when done right) 

Disney, IHG's Holiday Inn Club, & Ruby Tuesday

When done with authenticity, honesty, and best practices, influencer marketing provides value to the marketer, to the influencer and to the consumer. A win / win / win, if you will. It's all about building deep, trustworthy relationships. It's also a lot of FUN!


After 10 years+ of experience working with hundreds of influencers, I've got many processes, tools, systems, and learnings to share for working with content creators of Mega (1M+), Macro (100K - 1M), Micro (10K - 100K), and Nano (<10K) followings, from fashion and baking to travel, lifestyle, and even (OMG) famous animal accounts. 


If you're a brand, I can help you find, facilitate, & incorporate relevant and results-driving partners into your marketing plan. If you're a content creator, I can help you navigate the corporate journey that is contracts, FTC guidelines, and how to become a "repeat" partner. (One mega pro tip for now: even the simplest of social posts take a lot of time, legal, contracting, and collab efforts. Plan accordingly!)

Mindy McKnight
of Cute Girl Hairstyles

So nice, we partnered twice! Mindy is THE mother of all influencers. No, really. She's the #1 mom account on YouTube with over 5.6 MILLION followers, 1.5M Instagram fans, and over 2 billion video views worldwide. And after several successful projects with Mindy and family (including mega-star twin daughters @BrooklynandBailey), I can vouch for her being one of the most talented, hard-working, and NICEST folks on the internet and IRL.

See Holiday Inn Club partnership blog and social post

See Disney Parks partnership video


Rosanna Pansino
of Nerdy Nummies

With over 13.6M subscribers on YouTube and 4.5M followers on Instagram, Ro has been teaching the world how to bake "Nerdy Nummies" since 2010. Her quirky, fun, cute, and ah-mazing creations have led to cookbooks, merchandise, TV shows, being listed first on Forbes' "Top Influencers: Food" list, and - yes - sponsored deals with the likes of baking supply mega-brand, Wilton, and - ahem ahem - my fave, Disney Parks & Resorts! 

Watch partnership video 


Karen Akpan
of The Mom Trotter 

Featured on Good Morning America, Disney Channel, and People Magazine, Karen is the founder of Black Kids Do Travel and is a full-time RV and international "digital nomad" with her family and over 287K Instagram fans. During their U.S. RV tour, I invited Karen to stay and create content at Tahoe Ridge Resort and wow-oh-wow, did she nail it with detailed reviews, helpful tips, and beautiful photographs taken in partnership with Flytographer.

Read partnership blog and social post


Tiny Hamster
of Tiny Hamster Official 

Tiny Hamster could have easily been a diva, what with 38.2 million YouTube views and being internet famous for eating tiny foods. But working with "him" and a mega talented crew at Walt Disney World Resort to enjoy tiny churros, turkey legs, Dole Whips (and even a few rides) was an absolute DREAM! It also earned us a Webby Honor for Best Comedy Viral Short Video, coverage via BuzzFeed, MTV, and POPSUGAR, and contributed to an 8% increase in targeted-family Parks visitation. 


Watch partnership video and the Behind the Scenes companion video 


Disney Parks + Disney Channel #CoolestSummerEver Event

Hosted 13 popular Disney Channel and Disney XD stars to kick-off the Disney Parks #CoolestSummerEver (and to capture a full 6-months worth of pre-scripted and concepted social and YouTube content over a multi-team, highly-synchronized 4-day shoot across four parks, two waterparks, and various resorts and Disney Springs areas. 

Watch example social video with over 16.3M views (and counting!) 

Screen Shot 2022-07-09 at 7.46.31 PM.png

Holiday Inn Club Vacations Influencer Weekend Event

Welcomed 10 influencer families to Orange Lake Resort for a weekend blitz of content, influential storytelling, Central Florida park adventures, and to launch the new resort-wide Safe Travels Program, all to show fans and prospects at home how SAFE and FUN it could be to vacation again post-COVID. In addition to the sold-out resort occupancy that followed, the weekend led to over 3M impressions, over 30K engagements at a 3.1% engagement rate, and a 2021 ARDA Award nomination. 

See one round-up social post and an example of a weekend influencer's blog and social coverage

Screen Shot 2022-07-09 at 7.41.47 PM.png

Christie Cronan 
of Raising Whasians

Again, it's all about relationships. When you find someone that's amazing to work with, you work with them across brands. Christie did a great job helping us with a big product launch at Ruby Tuesday and then again by highlighting both her stay at Orange Lake Resort as well as a local's guide to Disney Springs. So it's no wonder that Christie was then named by AdAge in 2021 as one of "14 Instagram, TikTok and YouTube Influencers Brands Should Know." (Duh!) 

See Ruby Tuesday partnership blog

See Disney Springs blog and Orange Lake social post


Nicole Franzel-Arroyo
of Big Brother and @coconuts_

When we found out that this reality TV star-turned-Instagram influencer (with 786K fans) was staying at Orange Lake Resort during her Orlando wedding week and that she'd been a timeshare member with our brand for years, we knew this a (influencer marketing) match made in heaven. So much so that our partnership had a prominent mention (and resort link!) in US Weekly's coverage of her star-studded nuptials.

See partnership story, YouTube Videosocial post, and Us Weekly article 


Raffinee Esquivel
of @raffoutloud

At the end of a long, multi-day shoot with Raff, her wife Michaela and their 3 kids, I went home and told my husband I needed a big hug because I didn't think "I'd ever seen a couple more in love." The love these two have for each other, and their kids, is a special thing to witness, let alone to get to photograph and spotlight with social and blog content! Raff's a proud LGBTQ influencer, a phenomenal partner for prominent brands like Disney Parks, Disney Cruise Line, Kohl's, Lowe's, Lego, & Target, and I can personally share that she goes wayyyyy above & beyond in providing high-quality photos and writing! 

Read partnership blog and social post 


Mia St. Clair
of @greyslittlecloset

Mia not only delivers on brand requests - always perfectly to spec - she also proactively reaches out with fresh, new ideas and pitches for working together again which is, in a word: refreshing. While her blogs and social posts are always well done, it's Mia's photography that blows me away every time. (Her FOUR kiddos are seriously adorable.) Mia is one of the rare one or two influencers I've ever approached to buy out the rights for using her partnership social photos professionally for broader marketing needs. She's that good (and soooo sweet.) 


Read influencer blog, read owned channel blog, and see social post example


Danny & Val 
of @accessiblevacations

In addition to dreamy travel and oh-so-cute family posts, Danny's wheelchair-accessible travel tips are some of the best niche posts on the internetz. He goes in-depth and into great detail on topics like how to enjoy the beach (as shown in the photo below), how to cook in ADA-compliant resort villa kitchens, and my personal favorite: he took videos, and ranked / explained every single ride transfer at Disney World. He - and his wife, Val - also happened to be fantastic blog writers and timeshare advocates. 

Read vacation club testimonial and accessible travel tips blog


Disney Parks + Maker Studios 
All-Stars Creators Conference

Planned, hosted, and distributed custom content for 50 Maker Studios creators in what was (at the time) one of the very first influencer events of its kind, all held at the Happiest Place on Earth to support the coast-to-coast Parks campaign, #DisneySide. 

Read unofficial recap here

Screen Shot 2022-07-09 at 7.39.09 PM.png

Sally & Kevin Butan 
of the Butan Clan

Sally & Kevin are a perfect example of "what to do" to be invited back for repeat brand partnerships again...and again...and again. They couldn't be kinder (yes, that matters) and they consistently provide high-quality, on-time, on-brief content, turn around feedback changes quickly, and they often post (much) more than what's contractually required. (Yes, we brand directors notice.) Whether it's a date night social post, family-friendly vlog, or a travel recap blog (complete with grandma!), they are the "go-to" duo.

Read partnership blogs for New Orleans and Orlando 

Watch YouTube vlogs: We Took Our Kids to NOLA Part 1, We Took Our Kids to NOLA Part 2, and Is NOLA Kid-Friendly? 

See social posts for NOLA Grand Opening, NOLA Holidays, and Orange Lake Resort 


Brooklyn & Bailey 
of @brooklynandbailey

Mindy McKnight's twin daughters, Brooklyn & Bailey, have struck out successfully on their own with nearly 7M YouTube subscribers, 7.5M followers on Instagram, and consistently delightful Gen Z content. Working with them on various Tweens videos for Disney World's "WDW Best Day Ever" youth marketing account was a joy, as has been watching them grow up online and IRL in the years since. 

Watch partnership videos: Get Ready with Us, Best Day Ever - Hunt for Thrills, and Animal Kingdom Safari Trek 


More Favorite Partners

  • Brianna Steele of @adventuresofatwinmom

  • Ashley Haby of @southernsudsandsimpleliving

  • Amanda Nall of @thatinspiredchick

  • Jessica Averett of @bringthekids

  • Monet of @thetravelingchild

  • Clarissa Laskey of @passportsandparenting

  • Tina M. of @herlifesparkles

  • Melody & Ruby Forsyth of @downwithadventure

  • Rod, Jess, Santi & Nora of @thejetsettingfamily 

  • Angelica of @climbacrossamerica

  • Onyi of @sincerelyonyi

  • Brenda of @sheplusfive

  • Aseky of @asekyb

  • Renee of @ReneeRoaming

  • Lauren Layne & Anthony LeDonne of @laurenlaynebooks and @anthonyledonne

  • KJ & Sarah of @kjandsarah

  • Krystin of @growingupgodfrey

  • Jennifer Probst of @authorjenniferprobst

  • Nikol of @beachseakers

  • Felicia of @everydayadventurefam

  • Alessandra & Maggie of @wearebabesxo

  • Kimberly Gelinn of @kimberlygelinn 

  • Bianca of @biancadottin 

  • Kari of @gracefulmommy

  • Jehava of @jehavabrown

  • Harley Clifford of @harleyclifford 

  • Fiona Frills of @fionafrills

  • Artist, Martin, of @SpaghettiToes

  • Maker Studios x Disney Parks 

    • @OfficiallyBratayley

    • @EvanTubeHD

    • @ShayCarl

    • @StampyCatYT

    • @CharismaStar

    • @JordanMaron

    • @MeekaKitty

    • @itsmikeymurphy

    • @myfroggystuff

    • @TiffanyAlvord

    • @AJRafael

  • Disney Channel & Disney XD:

    • @CalumWorthy,

    • @JakeShort,

    • @Bradley_s_Perry,

    • @GarrettClayton, 

    • @SofiaCarson,

    • @PeytonList,

    • @Grace_Phipps,

    • @TheKaranBrar,

    • @TheMirandaMay,

    • @TheCameronBoyce,

    • @SabrinaCarpenter,

    • @BillyUnger, 

    • @KevinGQuinn,

    • @RowanBlanchard,

    • @PeytonMeyer,

    • @KelliBerglund,

    • @TheParisBerelc,

    • @LauraMarano,

    • @MaiaMitch,

    • @SkaiJackson, 

    • @JacobWhitesides of Radio Disney 

bottom of page