influencer relations
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So nice, we partnered twice! Mindy is THE mother of all influencers. No, really. She's the #1 mom account on YouTube with over 5.6 MILLION followers, 1.5M Instagram fans, and over 2 billion video views worldwide. And after several successful projects with Mindy and family (including mega-star twin daughters @BrooklynandBailey), I can vouch for her being one of the most talented, hard-working, and NICEST folks on the internet and IRL.

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See Holiday Inn Club partnership blog and social post

See Disney Parks partnership video

With over 13.6M subscribers on YouTube and 4.5M followers on Instagram, Ro has been teaching the world how to bake "Nerdy Nummies" since 2010. Her quirky, fun, cute, and ah-mazing creations have led to cookbooks, merchandise, TV shows, being listed first on Forbes' "Top Influencers: Food" list, and - yes - sponsored deals with the likes of baking supply mega-brand, Wilton, and - ahem ahem - my fave, Disney Parks & Resorts! 

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Watch partnership video 

Featured on Good Morning America, Disney Channel, and People Magazine, Karen is the founder of Black Kids Do Travel and is a full-time RV and international "digital nomad" with her family and over 287K Instagram fans. During their U.S. RV tour, I invited Karen to stay and create content at Tahoe Ridge Resort and wow-oh-wow, did she nail it with detailed reviews, helpful tips, and beautiful photographs taken in partnership with Flytographer.

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Read partnership blog and social post

Tiny Hamster could have easily been a diva, what with 38.2 million YouTube views and being internet famous for eating tiny foods. But working with "him" and a mega talented crew at Walt Disney World Resort to enjoy tiny churros, turkey legs, Dole Whips (and even a few rides) was an absolute DREAM! It also earned us a Webby Honor for Best Comedy Viral Short Video, coverage via BuzzFeed, MTV, and POPSUGAR, and contributed to an 8% increase in targeted-family Parks visitation. 

Watch partnership video and the Behind the Scenes companion video 

Hosted 13 popular Disney Channel and Disney XD stars to kick-off the Disney Parks #CoolestSummerEver (and to capture a full 6-months worth of pre-scripted and concepted social and YouTube content over a multi-team, highly-synchronized 4-day shoot across four parks, two waterparks, and various resorts and Disney Springs areas. 

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Watch example social video with over 16.3M views (and counting!) 

Welcomed 10 influencer families to Orange Lake Resort for a weekend blitz of content, influential storytelling, Central Florida park adventures, and to launch the new resort-wide Safe Travels Program, all to show fans and prospects at home how SAFE and FUN it could be to vacation again post-COVID. In addition to the sold-out resort occupancy that followed, the weekend led to over 3M impressions, over 30K engagements at a 3.1% engagement rate, and a 2021 ARDA Award nomination. 

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See one round-up social post and an example of a weekend influencer's blog and social coverage

Again, it's all about relationships. When you find someone that's amazing to work with, you work with them across brands. Christie did a great job helping us with a big product launch at Ruby Tuesday and then again by highlighting both her stay at Orange Lake Resort as well as a local's guide to Disney Springs. So it's no wonder that Christie was then named by AdAge in 2021 as one of "14 Instagram, TikTok and YouTube Influencers Brands Should Know." (Duh!) ​

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See Ruby Tuesday partnership blog

See Disney Springs blog and Orange Lake social post

When we found out that this reality TV star-turned-Instagram influencer (with 786K fans) was staying at Orange Lake Resort during her Orlando wedding week and that she'd been a timeshare member with our brand for years, we knew this a (influencer marketing) match made in heaven. So much so that our partnership had a prominent mention (and resort link!) in US Weekly's coverage of her star-studded nuptials.

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See partnership story, YouTube Video, social post, and Us Weekly article 

At the end of a long, multi-day shoot with Raff, her wife Michaela and their 3 kids, I went home and told my husband I needed a big hug because I didn't think "I'd ever seen a couple more in love." The love these two have for each other, and their kids, is a special thing to witness, let alone to get to photograph and spotlight with social and blog content! Raff's a proud LGBTQ influencer, a phenomenal partner for prominent brands like Disney Parks, Disney Cruise Line, Kohl's, Lowe's, Lego, & Target, and I can personally share that she goes wayyyyy above & beyond in providing high-quality photos and writing! 

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Read partnership blog and social post 

Mia not only delivers on brand requests - always perfectly to spec - she also proactively reaches out with fresh, new ideas and pitches for working together again which is, in a word: refreshing. While her blogs and social posts are always well done, it's Mia's photography that blows me away every time. (Her FOUR kiddos are seriously adorable.) Mia is one of the rare one or two influencers I've ever approached to buy out the rights for using her partnership social photos professionally for broader marketing needs. She's that good (and soooo sweet.) 

Read influencer blog, read owned channel blog, and see social post example
 

In addition to dreamy travel and oh-so-cute family posts, Danny's wheelchair-accessible travel tips are some of the best niche posts on the internetz. He goes in-depth and into great detail on topics like how to enjoy the beach (as shown in the photo below), how to cook in ADA-compliant resort villa kitchens, and my personal favorite: he took videos, and ranked / explained every single ride transfer at Disney World. He - and his wife, Val - also happened to be fantastic blog writers and timeshare advocates. 

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Read vacation club testimonial and accessible travel tips blog
 

Planned, hosted, and distributed custom content for 50 Maker Studios creators in what was (at the time) one of the very first influencer events of its kind, all held at the Happiest Place on Earth to support the coast-to-coast Parks campaign, #DisneySide. ​

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Read unofficial recap here

Sally & Kevin are a perfect example of "what to do" to be invited back for repeat brand partnerships again...and again...and again. They couldn't be kinder (yes, that matters) and they consistently provide high-quality, on-time, on-brief content, turn around feedback changes quickly, and they often post (much) more than what's contractually required. (Yes, we brand directors notice.) Whether it's a date night social post, family-friendly vlog, or a travel recap blog (complete with grandma!), they are the "go-to" duo.

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Read partnership blogs for New Orleans and Orlando 

Watch YouTube vlogs: We Took Our Kids to NOLA Part 1, We Took Our Kids to NOLA Part 2, and Is NOLA Kid-Friendly? 

See social posts for NOLA Grand Opening, NOLA Holidays, and Orange Lake Resort 

Mindy McKnight's twin daughters, Brooklyn & Bailey, have struck out successfully on their own with nearly 7M YouTube subscribers, 7.5M followers on Instagram, and consistently delightful Gen Z content. Working with them on various Tweens videos for Disney World's "WDW Best Day Ever" youth marketing account was a joy, as has been watching them grow up online and IRL in the years since. 

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Watch partnership videos: Get Ready with Us, Best Day Ever - Hunt for Thrills, and Animal Kingdom Safari Trek 

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