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more on copywriting
& creative direction

From high-level brand concepts to bottom-funnel conversion efforts, partner with a word nerd that's obsessed with finding jussssstttt the right words and creative solutions, balancing the big picture with the all the oh-so-important details. 

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Service Examples: 

  • Creative & Seasonal Campaigns

  • TV / Radio / YouTube Scripts

  • Performance Marketing Copy 

  • Web, Email & Newsletters 

  • Print / DM / Collateral 

  • Copy Chief / Brand Voice & Style Guideline Development  

  • Creative Direction for Copy, Design & Multimedia 

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3 Bite-Sized Copywriting Highlights:

  1. Developed Brand Copy Guidelines to define a consistent and fresh new style, tone, and voice for any/all consumer-facing content at Holiday Inn Club, replacing a stiff and overly formal style with a warm and welcoming, conversational messaging tone. Heavy-lifting copy included translating complex timeshare information for an easy-to-read Become a Member web section, an "unprecedented" post-COVID Safe Travels program, and all-new, compelling resort descriptions for 28 destination landing pages.

  2. Wrote a wide variety of triggered, audience-specific email journeys, offer-centric website landing pages, and targeted direct mailers for Sears Home Services, highlighting available benefits, products, services and explaining complex details in "human speak." 

  3. Created concept boards, scripts, talking points and production guides for twice a week YouTube content on Walt Disney World's "Best Day Ever" platforms, like video treatments for Disney Channel talent which resulted in content with multi-million views (Dove & Sofia Disney Villain Hunt hit 16M+ views), episodic talk shows for subscribers (like Friends Hanging Out), the Webby Awards Nominee comedic viral video short "Tiny Hamster Goes to Disney World", and high overall channel traffic & engagement. 

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3 Bite-Sized Creative Direction Highlights:

  1. Developed Join the Well Vacationed 

  2. Concepted and oversaw the creation hundreds of social media assets, interactive experiences, and original video content at Walt Disney World Resort including XYZ

  3. Led holistic multimedia evolution at Holiday Inn Club, producing thousands of new photo and video assets (exclusively featuring real families versus talent) and a new, formalized production approach, multimedia shoot footprint, pre-production bible format, and the sourcing / supervision of vendor partners. Won 2022 ARDA Award for Video of the Year. 

testimonial

Tori Ferrante
Senior Copywriter & Editorial Specialist, Holiday Inn Club 
worked with Jennifer: as a direct report at Holiday Inn Club 
 

"Aside from being a genuinely good person, Jennifer is a strategic *and* creative powerhouse who produces high-quality, results-driven work - and I've been fortunate enough to witness it firsthand. Whether it's marketing content, editorial, or creative strategy, her ability to not only get things done, but also get them done FAST is a mesmerizing skillset that I have *never* seen before. 

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As someone who worked directly under her for years, I saw her tackle any and all challenges thrown her way with grace and grit, and every project I worked on was made better with her direction, feedback, and support. The sheer volume of projects she could juggle at once was impressive and inspiring. I really can't say enough great things about her as a writer, leader, strategist, creative and human being.

 

Anyone who has the chance to work with her will undoubtedly be fascinated by her passion, hustle and adapabilty, but the one thing I've always admired most about Jennifer is her genuine, authentic, uniquely herself personality that you really just don't come by very often, both in work and life." 

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