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more on blogging

I like big blogs and I cannot lie. Writing, editorial, calendaring, strategizing growth, sourcing guest writers and influencers...I like - no, LOVE - it all. 

Service Examples: 

  • Original Blog Post Writing

  • Blog Post Editing & Proofreading 

  • Editorial Direction & Strategic Services 

  • Sourcing & Contracting Guest & Influencer Blog Writers 

  • Editorial Calendars & Keyword Recommendations 

3 Bite-Sized Skill Highlights:

  1. As Editor in Chief, launched brand-new blog platform from scratch. Leadership contributions for Checking Ina best-in-class digital publication under the IHG parent brand, included strategy, web production & IT integrations, editorial planning and calendaring, writer / influencer sourcing, editing, analytics, obtaining key approvals directly with C-Suite, and directly blogging. First year saw over a 250,000 visits (mostly unpaid), 150 rich and diverse stories at a 2+ weekly cadence, over 75 contributors both internally and externally, and over 30% traffic via earned SEO clicks. Blog contributed thousands of dollars in direct revenue and a 153% increase in overall YOY website sessions. Drove all traffic-driving social media efforts across Facebook, Instagram, Pinterest, and Linked In as well as relevant business-driving integrations across email and website landing page integrations. 

  2. Wrote to very specific "character" brand voice for a variety of travel, theme park and Central Florida tourism articles for Undercover Tourist as a freelance blogger.  

  3. Served as Lead Writer for Holiday Inn Club Vacation blogs, with personally authored stories averaging of over 5 minutes spent per user and over 42% of story traffic via organic, earned SEO clicks. 

A Few Favorite Blogging Clips 


Ashley of @southernsudandsimpleliving
Lifestyle Influencer
worked with Jennifer: as freelance blogger

"I have had the pleasure of working with Jennifer in the marketing blog Editor in Chief role at Holiday Inn Club Vacations and she is a true gem! 

She is professional, warm and inviting as well as the BEST at what she does. She always made me feel comfortable, ready to tackle the tasks at hand, and made the experience all-around a very pleasant one for me and family at all times. 

In this industry and in today's fast-paced world, finding those that are so inviting, organized and professional is rare, but with Jennifer, she has those all those qualities and more! We are lucky to have met her and to have been able to experience her working relationship, and look forward to any future endeavors!"


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